Mission Statement

My studio is dedicated to the total expression of imagery.
Whether in front of the lens or behind the viewfinder,
we capture moments, we teach and nurture, and we master our own vision.
As the head photographer for a Fortune 50 company,
I was restricted by corporate guidelines,
yet my creative inner voice desired to be unleashed.
The epiphany of my own inner vision came to the forefront.
Dark By Design now forms the new backdrop to my creative vision.
Whether using my skills to capture a moment, create an atmosphere,
or tell a story, as a photographer,
I am inspired to express the elusive gift of light in all my work.
Gene Alvear
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